Closing sales is all about differentiation

<p>In today's episode, Kevin and Richie discuss how we can all sell differently by focusing on how we differentiate ourselves from our competitors. We also have the master of differentiation and author Sales Differentiation and the just released book Sale Different, Lee Salz in house to share his tips and tricks.</p><p><a href="https://podcasts.apple.com/us/podcast/put-that-coffee-down/id1494050688">Follow Put That Coffee Down on Apple Podcasts</a></p><p><a href="https://open.spotify.com/show/4H30uWAZhlSiStwPw4IM6z?si=RfqquTOVSwGJJEhffmbwAg&dl_branch=1">Follow Put That Coffee Down on Spotify</a></p><p><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a></p>