Client Retention - How To Do It

<p><span style="font-weight: 400;">Client retention is something that should be at the front of your mind at all times, especially at this crucial time. Listen as your host Nikki Rausch shares why she believes client retention is more critical now than it's ever been and a couple of ideas and ways to think about your client retention.</span></p> <p><span style="font-weight: 400;">Nikki shares some suggestions of things you can do to serve your clients, she speaks about reaching out to them and telling them about some extra services you are offering to enhance what you bring to the table. If you are already giving them something extra, it doesn't count unless they know about it, so tell them. </span></p> <p><span style="font-weight: 400;">Listen as Nikki speaks about selling out of someone else's wallet and why you shouldn't be afraid to reach out to your clients or put out content or a newsletter. Nikki also chats about having a down-sell ready for clients that contact you and want to cancel or put their accounts on hold. It is better to offer them a way to stay than to lose them altogether.</span></p> <p><span style="font-weight: 400;">Think about client retention and have a plan because, during this uncertain time, people are tightening their belts and wallets. Keep in mind that this is just a temporary setback; we will get through this and come out better and brighter on the other side.</span></p> <p><strong>In This Episode:</strong></p> <ul> <li><span style="font-weight: 400;">[00:43] Welcome to the show!</span></li> <li><span style="font-weight: 400;">[01:21] Thank you to everyone who has been sharing and supporting the podcast.</span></li> <li><span style="font-weight: 400;">[02:09] Nikki shares a couple of the five-star reviews she has received.</span></li> <li><span style="font-weight: 400;">[02:57] She believes that client retention is something that should be at the front of your mind at all times.</span></li> <li><span style="font-weight: 400;">[04:24] Nikki says that anytime you don't reach out to som