ClickFunnels CEO Talks Payback Periods, Book Funnels and Chomping Down Churn

<p>Guest Bio</p><p>Currently serving as CEO at ClickFunnels where he also held the positions of Chief Revenue Officer and Chief Business Development Officer, Dave Woodward is also host of the weekly Funnel Hacker Radio Podcast.  A proven business growth expert, Woodward’s prior experience includes serving as the President and Owner of Monopolize, Inc. and Regional Director of Americo.  He is a graduate of Brigham Young University where he earned a BS in Exercise Science and an MS in Exercise Physiology.</p><p>TAKEAWAYS:</p><p>The scary reason why relying solely  on Facebook ads puts your company at risk of dying overnight -- and what your backup should be.</p><p>Why a tough love approach to your marketing budget in tough times like COVID shouldn’t be to make deep cuts and what you should do instead.</p><p>What the future of in-person industry conferences is and why you shouldn’t be afraid of it.</p><p>How to do product use challenges -- and why they helped ClickFunnels increase  retention rates by 30%</p><p>What the ultimate “proof of concept is” and why going after VC money without it is a recipe for disaster.</p><p>RESOURCES/CONTACT:</p><p><a href="https://www.linkedin.com/in/dave-woodward-6726636/">(Dave Woodward Linkedin)</a></p><p><a href="https://www.linkedin.com/company/clickfunnels/">(Click Funnerls Linkedin)</a></p><p><a href="https://www.clickfunnels.com/">(Click Funnels Website)</a></p><p><br>TRANSCRIPT</p><p>Speaker 1 (<a href="https://www.temi.com/editor/t/i2DtTjXoK2cNK8YbQwVWFvpENVPOOi5ELebwDSdJ-CuvyZFi7u7CV-xci7ybbyo8uOdCjaKv8E7hCkdl7kE4irnxHGk?loadFrom=DocumentDeeplink&amp;ts=0.09">00:00</a>):</p><p><br>In this episode, we talk with Dave Woodward, the CEO of clickfunnels.com. We talk about how they're spending 750,000 to a million dollars a month on paid media. Plus, we talk about payback period and the campaigns and the book funnels and how they ultimately relate to bringing more users onto the platform. If you're in B2B SAS, and you're looking to spend a ton of money on paid advertising