ClassPass CEO on the Dos and Don’ts of Changing Business Models

<p>Back before the stock market was breaking all the wrong kinds of records and the global economy was teetering on the edge, <strong>Morning Brew’s <em>Business Casual </em>podcast </strong>learned a well-timed lesson in <em>resilience</em>.</p><p><strong>Our teacher? ClassPass CEO Fritz Lanman.</strong> The fitness subscription startup he leads became 2020’s first unicorn before 2020 was even a week old. But getting to that point— and building the kind of business that can survive today’s uncertainty-riddled economic environment — took time. And <em>several</em> different business models.</p><p><strong>This week on <em>Business Casual</em></strong>, Fritz goes deep on the importance of owning your mistakes and keeping yourself honest, even when it’s hard. Because reversing the way you make money? Not easy. Plus, Fritz explains…</p><ul><li>Why some marketplace businesses fail (looking at you, MoviePass)</li><li>When it makes sense to lose customers on purpose</li><li>How sustainability matters more than virality</li></ul>