#CLASSIC Trash the Timesheet: Exploring Opportunities in Subscription Businesses with Ronald J. Baker

<p dir="ltr"><strong>Ronald J. Baker</strong> is the founder of VeraSage Institute, a reformed CPA and cost accountant who has changed his mind on the value of timesheets and cost accounting. His quest is to bury the billable hour and timesheets.   </p> <p dir="ltr">He is also a radio talk-show Host, The Soul of Enterprise: Business in the Knowledge Economy heard on <a href= "http://www.voiceamerica.com/">www.voiceamerica.com</a>. </p> <p dir="ltr">In this episode, Ron let us know why he changed his mind when it comes to the use of timesheets when setting up pricing. Hear his reasoning about why you should also get rid of timesheets. He offers profound insights, as well as examples and explanations, into how certain pricing value and cost models are appropriate for particular industries. </p> <p dir="ltr"> </p> <p dir="ltr"><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li dir="ltr" role="presentation">Learn why many companies in accounting and the automobile industry are switching to subscription pricing</li> <li dir="ltr" role="presentation">Discover how timesheets cause leaders to focus on the wrong metrics, especially in pricing and value setting</li> <li dir="ltr" role="presentation">No timesheets? Is it possible? </li> </ul> <p dir="ltr"> </p> <p dir="ltr"><strong>“Even if you’re a solo entrepreneur, have somebody else help you with pricing because it will put a spine in you and you won’t give yourself away.”</strong></p> <p dir="ltr"><em>– Ronald J. Baker</em></p> <p dir="ltr"> </p> <p dir="ltr"><strong>Topics Covered: </strong></p> <p dir="ltr">02:44 – Talking about four defenses for timesheets in relation to Pricing </p> <p dir="ltr">04:41 – Taking into consideration the Cost of Goods Sold in setting the price </p> <p dir="ltr">07:22 – Difference between a metric and measurement type of cost allocations </p> <p dir="ltr">09:09 – Opportunity Cost and Sunk Cost </p> <p dir="ltr">10:39 – Is time really considered in setting up pricing? </p> <p dir="ltr">14:31 – Project management as a