#CLASSIC The Art of Value with Kirk Bowman

<p><strong>Kirk Bowman</strong> is the founder and Visionary of Value and the Art of Value, a pricing consultancy in Dallas, TX. His podcast, the Art of Value Show, is one of the most shows for knowledge professionals. He has spoken at numeration conferences on pricing including QuickBooks Connect and Scaling New Heights. In 2011, he was appointed a Practicing Fellow at the VeraSage Institute, the think tank founded by Ron Baker. His software company, MightyData, was featured in the book Implementing Value Pricing.</p> <p>In this episode, Kirk talks about value pricing, how he was introduced to it and later switched to this method in estimating and billing customers.  Be inspired as he shares how this decision increased his revenue by over 50% in the first year and 70% in the second.  Learn this and more in his journey on value pricing.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Find out how Kirk learned about the concept of value pricing</li> <li>Identify the two categories in measuring results</li> <li>Find out details about Kirk’s pricing consultancy company and his podcast</li> </ul> <p> </p> <p align="center"><strong>“The next time the customer asks for a lower price, turn around and ask them what value they are willing to do without in order to get that price.”<br /></strong><em>– Kirk Bowman</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:36 – How Kirk discovered <strong>value pricing</strong></p> <p>03:40 – The <strong>concept of value pricing</strong> and how it aligns the interests of the professional with his customer</p> <p>07:13 – <strong>Two categories in measuring value</strong>: results or outcomes, and how the two differ</p> <p>12:11 – Sharing the profile of his pricing consultancy company – <strong>Art of Value and how it is helping professionals with their business models</strong></p> <p>14:32 – His podcast – <strong>Art of Value and the reason he loves doing it</strong></p> <p>19:37 – His <strong>pricing advice</strong> that has a s