Claire Urry | Expanding Trade & Investment Between UK And China

<p>In this episode of The Negotiation, we're delighted to speak with Claire Urry, Chief Commercial Officer at the China-Britain Business Council (CBBC), the premier British organization dedicated to fostering trade and investment between the UK and China.</p><p> </p><p>Calling in from the picturesque English town of Horncastle, Claire gives a detailed breakdown of the UK and China’s robust trading relationship, which has benefited British businesses and communities across the country. </p><p> </p><p>Claire explains the pivotal role of the CBBC in promoting UK-China trade, including providing support to British businesses looking to export to China. As a part of that service offering, Claire was recently in Shanghai to attend CIIE and FHC alongside a large delegation of British businesses. Claire shares her observations from the trade shows as well as her takeaways from her first visit to Shanghai in four years. </p><p> </p><p>Our conversation also touches on the British sectors ripe for growth in China; the factors that explain the success of several British brands in China; and the sentiment of British business and government elites towards China. Enjoy!</p><p> </p><p><strong>Topics Discussed and Key Points</strong></p><p><br>●      <strong>Claire's recent experiences in Shanghai and her impressions of the city.</strong></p><p>●      <strong>The role and impact of the CBBC.</strong></p><p>●      <strong>Opportunities and challenges in the Chinese market.</strong></p><p>●      <strong>Growth sectors in China, including health and wellness, beauty and personal care, fashion, sports and leisure, and home and lifestyle.</strong></p><p>●      <strong>Successful strategies of UK brands in China, focusing on strong brand narratives and authenticity.</strong></p><p>●      <strong>The resonance of food and drink brands with Chinese consumers.</strong></p><p>●      <strong>The relationship between politics and UK-China business dynamics, and the imperative of maintaining a strong, cooperative partnership.</strong