Christopher Symmes / Unilever

<p>Join us for an inspiring conversation with Christopher Symmes, Director of Marketing at Unilever where he manages their dressings line, including Hellmann’s, Sir Kensington’s, and Maille. Christopher is a living, breathing adherent to Brand Purpose and showing how it can drive your business – not just your advertising – to foster growth and create change. In fact, sometimes Brand Purpose isn’t part of the advertising at all.<br /> </p><p>00:18 - Christopher Intro</p><p>01:18 - What brought you to Unilever</p><p>06:50 - How do you define brand purpose and how does that fit at Unilever</p><p>13:17 - Super Bowl Commercials / Brie and Ham</p><p>18:56 - Does the purpose of food waste live outside of Hellman's within Unilever</p><p>19:54 - Does every Unilever brand have a social good component</p><p>22:26 - Customer feedback</p><p>25:21 - Other adjacent brands and their purposes</p><p>29:25 - How does your personal purpose manifest itself professionally</p><p>34:18 - Googling Hellmans Food Waste</p><p> </p><p> </p>