Christopher Melcher: Marketing Through Presentation for Lawyers

<p><strong>In this episode, Steve Fretzin and Christopher Melcher discuss:</strong></p><ul><li>The most important things lawyers need to know about marketing.</li><li>What holds lawyers back from marketing.</li><li>Learning through speaking at seminars. </li><li>Understanding your niche and your call to action. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>While many lawyers may believe they are beyond marketing and above it, for growth and scalability, marketing is necessary to grow your business. </li><li>Market to other lawyers - that is who is going to send you work.</li><li>Learn how to speak in front of a group, learn how to be memorable or entertaining. </li><li>Ask for the reviews. People are looking for social evidence to understand someone’s value. </li></ul><p> </p><p><i><strong>"If you want to grow and go beyond [a small solo practice], and make a lot more money, you need to bring in more clients. The only way you're going to do that is with a marketing strategy that makes sense and that you apply." </strong></i><strong>—  Christopher Melcher</strong><br /> </p><p> </p><p><strong>Connect with Christopher Melcher:  </strong></p><p>Website: <a href="https://walzermelcher.com/">WalzerMelcher.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/ccmelcher/">linkedin.com/in/ccmelcher</a></p><p><br /> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website:<a href="https://fretzin.com/"> Fretzin.com</a></p><p>Email: <a href="mailto:Steve@Fretzin.com">Steve@Fretzin.com</a></p><p>Book:<a href="https://www.amazon.com/Ambitious-Attorney-Doubling-Collection-Published/dp/1791611362/ref=sr_1_3?keywords=steve+fretzin&qid=1559228278&s=gateway&sr=8-3"> The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business</a> a