Christopher Lochhead on The Biggest Mistake Made in Marketing

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC613.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <a href= "https://linkedin.com/MOC"><strong>LinkedIn</strong></a> and <a href= "http://bit.ly/ahrefs-moc2020"><strong>ahrefs</strong></a></p> <p><a href= "https://www.marketingovercoffee.com/2017/10/26/christopher-lochhead/"> That time Lochhead destroyed my marketing department</a> (previous interview)</p> <p><a href= "https://www.marketingovercoffee.com/2019/05/03/niche-down/">Niche Down</a> (previous interview)</p> <p><a href="https://lochhead.com/lochhead-on-marketing/">Lochhead on Marketing</a> (his podcast)</p> <p><a href= "https://lochhead.com/javier-pena-steve-murphy-part-1/">Interview with DEA guys</a></p> <p>Niche Design - the leader in Dialog Podcasts</p> <p>The state of Podcasting</p> <p><strong>8:50</strong> <strong id= "docs-internal-guid-0e611103-e9f6-cfc7-6a0d-b713ca4a4f8a2">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Data Flywheel</p> <p>Netflix uses their Data Flywheel to double their hit rate</p> <p>Build Platforms Not Products</p> <p><strong id= "docs-internal-guid-0e611103-e9f6-cfc7-6a0d-b713ca4a4f8a3">17:22 MoC is brought to you by ahrefs - <a href= "http://bit.ly/ahrefs-moc2020">learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!</a></strong></p> <p>Data exchange as part of the customer/vendor relationship</p> <p>Looking at the US elections through the Marketing lens</p> <p>The biggest mistake in the history of marketing</p> <p>How the democrats could fix their marketing problem</p> <p><a href= "https://www.trustinsights.ai/resources/thought-leadership/webinars-events/madconnyc/"> Join u