Christina Martini: Standing Out and Being More than Excellent

<p><strong>In this episode, Steve Fretzin and Christina Martini discuss:</strong></p><ul><li>Christina’s journey from engineering to law school and how she got into her current role as a partner in the non-patent aspects of IP law at McDermott Will & Emery in Chicago.</li><li>Developing a book of business for those who aren’t necessarily in front of clients every day.</li><li>Learning new languages and plans, working with coaches, and growing as a lawyer in business development.</li><li>Staying connected and finding normalcy during COVID-19. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>The foundation of building your book of business is being excellent at what you do, developing your street cred, and enjoying being with clients, both figuratively and literally.</li><li>It is important to put aside what your normal personality profile predilections are, get out there and make a name for yourself.</li><li>Plans, processes, and languages are there to be learned and studied so that it becomes more normal and comfortable.</li><li>Be as transparent as possible in the engagement process. </li></ul><p> </p><p><i><strong>"Being excellent at what you do is just the beginning."</strong></i><strong> —  Christina Martini</strong></p><p> </p><p><strong>Connect with Christina Martini:  </strong></p><p>Twitter:<a href="https://twitter.com/TinaMartini10?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> @TinaMartini10</a></p><p>Show: <a href="http://www.paradigmshiftshow.com">Paradigm Shift Podcast</a> & <a href="https://wgnradio.com/legal-face-off/">Legal Face-Off</a></p><p>Website: <a href="http://mwe.com/">MWE.com</a> &<a href="http://www.paradigmshiftshow.com/"> www.paradigmshiftshow.com</a></p><p>LinkedIn:<a href="https://www.linkedin.com/in/christinamartini"> Christina Martini</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></