Chris Knott / johnnie-O

<p>Not everyone gets to climb a mountain twice. Almost 20 years ago, Chris Knott built a brand called Peter Millar working out of his closet, turning it into a global force in the process. And now he’s doing it again with his new partners at johnnie-O. Chris talks about how his merchandising knowledge and his sense of design come together to help him make very special things.<br /> </p><p>00:18 - Chris Intro</p><p>01:33 - How Chris got here</p><p>07:03 – johnnie-O Style</p><p>10:12 - Distribution Strategy</p><p>13:46 - Label vs Brand</p><p>16:03 - Brand Articulation</p><p>20:16 - Near Luxury Casual</p><p>22:52 - Is the SoCal lifestyle aspirational everywhere?</p><p>25:38 - Value</p><p>32:33 - Who plays Chris Knott in the movie?</p><p>33:55 - Where can you find johnnie-O?<br /> </p><p><a href="https://www.johnnie-o.com/">https://www.johnnie-o.com/</a></p>