Choiceology's Guide to Nudges

<p>Nudges are all around you. They might help you choose your meal at a restaurant, navigate a busy airport terminal, or start saving for the future. But nudges are often subtle, so you might not notice them until they’re pointed out. </p><p>In this episode of <i>Choiceology with </i><a href="http://www.katherinemilkman.com/"><i>Katy Milkman</i></a>, we’re doing things a little differently. This episode is your guide to the many ways nudges have changed the world for the better. </p><p>We'll revisit examples of nudges you may recognize from previous episodes of <i>Choiceology</i>. UCLA professor <a href="https://www.anderson.ucla.edu/faculty-and-research/faculty-directory/benartzi">Shlomo Benartzi</a> explains why defaults help more people save for retirement. University of Chicago professor <a href="https://www.chicagobooth.edu/faculty/directory/f/ayelet-fishbach">Ayelet Fishbach</a> reminds us how making the best choice a fun one is a great way to encourage better decisions. Harvard professor <a href="https://www.hks.harvard.edu/faculty/todd-rogers">Todd Rogers</a> discusses how social norms can help people reduce water and energy usage in hotels. </p><p>You'll hear a feature interview with Nobel Prize-winning economist <a href="https://www.chicagobooth.edu/faculty/directory/t/richard-h-thaler">Richard Thaler</a>, who along with Harvard law professor <a href="https://hls.harvard.edu/faculty/directory/10871/Sunstein">Cass Sunstein</a> popularized nudges more than a decade ago in their book <a href="https://www.goodreads.com/book/show/3450744-nudge"><i>Nudge: Improving Decisions About Health, Wealth, and Happiness</i></a>. And Cass Sunstein himself talks about how simplifying application forms can have an outsized impact on financial aid programs for students.</p><p>Richard Thaler is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the <a href="https://www.chicagobooth.edu/faculty/directory/t/richard-h-thaler">University of Chicago's Booth School of Business</a>. He i