Choice Hotels Bets on New Gaming Partnership To Increase Loyalty

<p>Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International is one of the largest and most successful lodging franchisors in the world.</p><p>Choice franchises 13 distinct brands that count more than 7,000 hotels, representing nearly 600,000 rooms in 45 countries and territories. Ranging from limited service to full-service hotels in the upscale, midscale, extended-stay, and economy segments, Choice-branded properties provide business and leisure travelers with a range of high-quality, high-value lodging options throughout the United States and internationally.</p><p>Loyalty360 CEO Mark Johnson spoke with Russo about the Choice Hotels loyalty program and their customer engagement practices.</p>