Chip Bell - Author of "Inside Your Customer's Imagination"

<p>Episode 73 of the Exponential Organisations podcast - Chip Bell - Author of "Inside Your Customer's Imagination"</p> <p>Chip is a highly sought-after keynote speaker and a prolific writer. &nbsp;He is a world-renowned authority on customer loyalty, partnership and service innovation, he has written over 700 articles and blogs for business journals and magazines.</p> <p>His newest book, Inside Your Customer's Imagination, is the focus of today's podcast. &nbsp;To surprise and awe your customers, Chip advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. &nbsp;You can buy the book on Amazon <a href="https://amzn.to/3bM0vIx" rel="noopener" target="_blank"><u>here</u></a>.</p> <p>Chip is the owner of Chip Bell - <a href="https://www.chipbell.com/" rel="noopener" target="_blank"><u>https://www.chipbell.com</u></a> - and the website contains lots of valuable material and an excellent blog.</p> <p>The host of the podcast is Lance Peppler. &nbsp;Email him at <a href="mailto:lance@ideastorm.co.za" rel="noopener" target="_blank"><u>lance@ideastorm.co.za</u></a> or visit <a href="http://www.ideastorm.co.za/" rel="noopener" target="_blank"><u>www.ideastorm.co.za</u></a>.</p> --- Support this podcast: <a href="https://anchor.fm/businessbookshelf/support" rel="payment">https://anchor.fm/businessbookshelf/support</a>