Chatter that Matters - The Legend Series

<p>The Coronavirus has presented Canadian businesses with unprecedented challenges. There is no compass for these uncharted waters. New approaches to customer, supplier and employee engagement require consideration and businesses underlying “operating systems” need to be updated and re-written.</p> <p>In this episode, Tony Chapman a luminary of Canada’ Marketing Hall of Legends (2008) discusses these challenges with two fellow CMHOL Legend inductees, David Kincaid (2013) and Ken Wong (2006). Together they explore effective leadership through adversity and possible solutions Canadian businesses, in particular small businesses, need to consider as they manage through these uncertain times.</p> <p><strong>Organizational culture during Coronavirus (03:18)</strong><br /> During these unprecedented times, organizations are afforded an opportunity to step back and reappraise their cultures. David shares his points of view on culture as a driver for business transformation - “..culture acts as an enabler to creating competitive advantage.”</p> <p><strong>Recovery - big box vs small business (06:52)</strong><br /> Ken believes price will be the key lever for large enterprises in their recovery strategies. However, small to medium businesses can’t compete on this basis and need to find what’s in their wheelhouse. During this time it will be clear which businesses have true relationships with their customers.</p> <p><strong>CEO’s challenges (09:21)</strong><br /> CEO’s are facing numerous challenges in this environment. Maintaining profit, managing costs, narrowing their focus on what matters most, and doing enough to preserve today so when the times come they can rebuild. Ken and David share their insights and advise to CEO’s - take the time to plan & widen your focus.</p> <p><strong>Advice for small/medium business (13:45)</strong><br /> Truly understand what business you are in and identify what problem you will solve for your customers. Engaging with suppliers, key customers and local business associations to be part of