CHATBOTS

#IIDM #Chatbots #Digital #Marketing Hi my name is Cameron Fisher from the International Institute of Digital Marketing What is a chatbot? A chatbot is an automated tool used to mimic human conversation. Chatbots first made their appearance in 1966. They are used in the following ways: * On social media to connect with an audience * In mobile games * On business websites * On numerous digital platforms with millions of users The most common place to find them is on websites. Not all chatbots function the same way. Depending on the software and intended purpose of the chatbot, the reliability of such a tool varies from one to another. There are no humans involved. It's crazy to think that once upon a time talking robots were only found in movies. How does a Chatbot work? Chatbots are able to communicate with individuals through Natural Language Processing (NLP). The chatbot receives the text from the person typing to them and interprets it in a way that a human would. The end product is an answer which hopefully satisfies your needs or request. My experience I personally have encountered a chatbot on a service provider's website, Vodacom. To say the least it definitely caught my eye as it was my first time seeing a chatbot. My prior experiences with customer services were not the best so instead of calling or emailing them, I used the chatbot. I was impressed at how these automated software tools were put in place to help me. Younger folk would most likely experiment with a chatbot whereas the elderly will probably opt for the traditional phone call. Conclusion In conclusion, chatbots seem to be the future of customer services and may just take over more human jobs. These occurrences may have been thought to be impossible, but the future is now. For more information, visit our website at www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://t