Chaser of Shiny Things

<p>With the rise of podcasts comes a new type of PR agency, one focused on matching their clients to the most aligned and strategic podcast opportunities. Brandy Whalen saw this coming as her more traditional clients were enjoying their media exposure and gaining great publicity and feedback; she saw the opportunity and formed Kitcaster with a local podcaster. In this episode, she discusses how podcasting is impacting business and public relations, marketing, as well as where she sees this media form heading.</p><br><p>Key Points:</p><ul><li><strong>Everyone can use podcasts but their goals are different </strong>(4:01)</li><li><strong>Podcasting as a brand tool</strong> (7:04)</li><li><strong>Alignment: </strong>How to get chosen (9:56)</li><li><strong>The future of podcasting: </strong>Professionalism (13:42)</li><li><strong>Sophisticated Marketing is on the way</strong> (15:10)</li><li><strong>Getting excited about what people are doing </strong>(18:12)</li><li><strong>Podcasts &amp; Pandemics </strong>(23:47)</li><li><strong>It's not a deal if you don't need it </strong>(25:22)</li><li><strong>60 podcasts and rewards reaped </strong>(27:40)</li><li><strong>Advice to guests from an agency professional </strong>(31:33)</li><li><a href="https://kitcaster.com/podcast-for-business/" rel="noopener noreferrer" target="_blank"><strong>How to work with Kitcaster</strong></a><strong> </strong>(32:06)</li><li><strong>Really good conversations </strong>(33:18)</li></ul><p><br></p><p><em>How to contact Brandy Whalen:</em></p><ul><li>LinkedIn <a href="https://www.linkedin.com/in/brandy-whalen/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/brandy-whalen/</a></li><li><a href="Kitcaster.com" rel="noopener noreferrer" target="_blank">Kitcaster.com</a></li></ul><p><br></p><p><strong>My products to help you grow your business with confidence and amazing communication:</strong> </p><ul><li><a href="https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guest" rel="noopener noreferrer" target="_blank"