Charoenjit Chantarasiri – Use Asset Allocation Framework to Overcome Your Behavioral Biases

<p><a href= "https://www.linkedin.com/in/charoenjit-chantarasiri-81130016b/"><strong> Charoenjit Chantarasiri</strong></a> <span style= "font-weight: 400;">has been an investment consultant at Kasikorn Securities in Thailand for the past 10 years. He holds a bachelor’s and a master’s degree in finance from Thammasat Business School. As an investment consultant, Charoenjit advises retail investors in various equities, fixed-income, derivatives, and mutual funds products.</span></p> <p><span style="font-weight: 400;">He also runs</span> <a href= "https://soundcloud.com/charoenjit-c"><span style= "font-weight: 400;">Charoenjit’s Podcast</span></a><span style= "font-weight: 400;">,</span> <span style="font-weight: 400;">which he started in 2019 to help retail investors in Thailand. He podcasts in Thai and covers everything there is to know about Thai listed companies. His podcast is climbing the charts because of the value he adds.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Be a confident investor. Don’t let today’s price scare you from buying an asset.”</strong></p> <p><span style="font-weight: 400;">Charoenjit Chantarasiri</span></p> <p><span style="font-weight: 400;"> </span></p> <h2><strong>Worst investment ever</strong></h2> <p><span style="font-weight: 400;">Charoenjit started his career as an investment consultant in 2010, two years after the global financial crisis. He would advise his clients to forget about equity and try to make the most profit.</span></p> <h3><strong>The gold trend</strong></h3> <p><span style="font-weight: 400;">At that time, gold was one of the assets whose price was on an uptrend. Many of Charoenjit’s clients were interested in investing in gold, and so he had to monitor the gold market as well.</span></p> <h3><strong>Failing to take his advice</strong></h3> <p><span style="font-weight: 400;">Charoenjit saved his money in a savings account and equity. He watched as the gold price continued to go up as his clients kept investing in it.</span></p> <p><span sty