Charlotte Lloyd - Why do salespeople need a personal brand?

<p>Sales is changing and Charlotte embraces this by amongst other things focusing on her personal personal brand.</p> <p>She explains that as well as positioning yourself as the person best suited to work with customers, developing a personal brand also helps improve skills now necessary to be successful in sales including copy writing and becoming comfortable with video.</p> <p>We discuss just how 'personal' we should be as well as the social media platforms that can be employed to build presence.</p> <p>In an age where the salesperson could be the biggest differentiator in winning a deal are you doing enough to stand out?</p>