Charlotta Hellichius - Sr. Strategy Director at Redscout

<p><strong>Charlotta Hellichius </strong>is a passionate brand strategy leader unlocking change for C-suite clients across categories in the US and abroad. She has a proven track record of&nbsp;improving companies from the inside&nbsp;out, shaping product and services to customers' and employees needs, as well as crafting compelling comms and creative that strikes a chord. She began her career as a product designer, before becoming a technology&nbsp;trend forecaster, and starting her own business in the beauty category, called Baude. Originally from Stockholm, Sweden Charlotta currently&nbsp;lives in Rockaway Beach, NYC.</p> <p>In this episode, Charlotta speaks with Gina Ciancone about the power of vagueness and her attitudes toward receiving feedback and the concept of failure.</p>