Channel Partners in the Time of Cloud | Tinder on Customers

<p>The Big Themes:</p><ul><li>Microsoft has said that for every $1 of software they sell, partners make $9: The opportunity for channel partners in this time of cloud growth is huge.</li><li>It should mirror the customer base: Software vendors should make it easy for customers to know who their partners are.</li><li>Effective onboarding and training programs: These ensure that partners have the domain expertise to work any given software and ongoing programs.</li><li>A level playing field: Not cherry-picking partners for customers based upon name brand or because they fund the top sponsorships.</li></ul><p>The Big Quotes:</p><ul><li>“This is really a summary of the last three years of research.”</li><li>“Just because somebody was great one year doesn't mean that they're going to be great the following year.”</li></ul><p>This episode is brought to you by BMC Software.</p>