Changing The Shape Of Music

Music can have a powerful effect on our feelings, our behavior, even how we see the world around us. But what if music itself can react to our feelings? Weav Run, an award-winning workout app that instantaneously adjusts a song's tempo to match the listener's own pace, offers just one example of the fascinating potential of dynamic music. When it comes to audio branding, music's usually thought of as the product - and the audience is just a passive consumer. You can listen to a song and let its melody carry you through the highs and lows, but no matter how many times you listen, those highs and lows aren't ever going to change. The song is the song, and changing the mood a soundtrack sets usually just means switching to a different song. Dynamic music, however, seeks to reinvent that relationship by enabling a single audio track to evolve and reflect each individual listener, whether it's by matching your walking pace, or detecting and following the rhythm of your heartbeat or breathing rate, or even measuring changes in your brain activity. Slow and thoughtful, lively and upbeat or quick and energetic, dynamic music allows a song to remain instantly recognizable while engaging us on a surprisingly personal level. Just check out this video demonstration of Weav Music's exercise app Weav Run, which won the 2019 International Sound Award for Service and Sound start-ups: https://www.international-sound-awards.com/media/ISA2019/2019-1014-Weav-Music_presentation_Rasmussen_KB.mp4 (https://www.international-sound-awards.com/media/ISA2019/2019-1014-Weav-Music_presentation_Rasmussen_KB.mp4) As you can see, it's not just about speeding up or slowing down the music: there's a very tricky balancing act to consider between the pitch, tempo and even the composition of the song so that it remains appealing - and recognizable - in a variety of forms. Managing those sorts of second-by-second changes, and doing it so quickly that the listener doesn't even notice it's happening, is a pretty new development that's gott