Championing the Prospective Customer With David Heinemeier Hansson, Co-owner & CTO, 37signals

<p>Software itself is constantly being updated, but are some conventional approaches used by tech leaders also in need of an upgrade? <a href="https://www.linkedin.com/in/david-heinemeier-hansson-374b18221/">David Heinemeier Hansson</a> is the Co-owner & CTO of the software company <a href="https://37signals.com/">37signals</a>, producer of the successful web services Basecamp and HEY. On this episode, David explains the forward-thinking methodologies that his company has successfully implemented, like championing prospective customers rather than current ones, enforcing a short six-week planning cycle, and placing a higher value on intuition over data.</p><p>Tune in to learn:</p><ul><li>David describes the “six-week cycle” approach at 37signals (03:30)</li><li>How did 37signals develop its short-term planning method? (08:30 )</li><li>The relationship between designers and programmers at 37signals (13:30)</li><li>David’s reliance on intuition over data (29:15)</li><li>The importance of writing and advice David received from Jeff Bezos (37:50)</li></ul><p>IT Visionaries is powered by Salesforce Platform and Dreamforce 2022. Catch the news and insights coming out of Dreamforce this year for free on <a href="http://www.salesforce.com/plus">salesforce.com/plus</a>. Content will start rolling on September 20th.</p><p>Mission.org is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/">mission.org</a>.</p>