Challenges of Pricing AI with Steven Forth

<p dir="ltr"><strong>Steven Forth</strong> is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value.</p> <p dir="ltr">In this episode, Steven discusses the challenges of pricing AI, primarily due to the limited availability of data. He emphasizes the importance of shortening the time required to build value models in order to easily establish pricing.</p> <p><strong> </strong></p> <p dir="ltr"><strong>What you will learn from this episode:</strong></p> <ul> <li dir="ltr" role="presentation">Discover the complaints and challenges associated with pricing AI</li> <li dir="ltr" role="presentation">Enhance transparency in establishing the price point with creating value models</li> <li dir="ltr" role="presentation">Find out the most recent advancements in AI pricing concerning language models and software, which greatly enhance productivity</li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>"Once you have a good value model, coming up with pricing is maybe not trivial but it's certainly much easier." </strong></p> <p dir="ltr"><em>- Steven Forth</em></p> <p><strong> </strong></p> <p dir="ltr"><strong>Topics Covered:</strong></p> <p dir="ltr">01:15 - Discussing complaints about AI through the Value Models</p> <p dir="ltr">07:57 - Steven's added thoughts to Mark's suggested solution to achieve pricing transparency [limitations in creating value models]</p> <p dir="ltr">11:43 - The need for more trainings for language models used in pricing</p> <p dir="ltr">14:25 - What is Copilot by Microsoft and what it is capable of doing that can help salespeople</p> <p dir="ltr">17:04 - How is Copilot might disrupt the market especially Google Workspace user</p> <p dir="ltr">17:50 - Survey of people's willingness to pay $30 a user for Copilot [and whose group is more willing to pay more]</p> <p dir="ltr">22:20 - How were the users segmented, are they all Copilot users, and finding out