CBP 185: How to rise above cash-pay competition in 2022

<p><span style="font-weight: 400;">The cash-pay practice model is going to see major changes in 2022, and nobody seems to be talking about it! … That’s why today’s podcast is so important—because understanding the trends and strategies I share can mean the difference between your sustainable success or ongoing struggle and failure in the cash practice model.</span></p> <p><span style="font-weight: 400;">For some time, there’s been a trend of mergers and acquisitions in healthcare, where large corporations buy up small practices and practice groups to add to their network. The pandemic restrictions on in-person interactions dramatically accelerated this trend, and this in turn created ANOTHER trend… providers deciding to go out of network and be cash-based. An explosion in the number of cash-based, out-of-network, and concierge-style practices in all fields of healthcare means cash practices are now facing competition like never before. As a result, you can no longer get by and differentiate yourself JUST by having hour-long appointments or being a really effective clinician.</span></p> <p><span style="font-weight: 400;">The good news is that there are A LOT of things you can do to rise above this massive increase in true competition, whether you have an established cash practice or you are transitioning to or starting one soon.</span></p> <p><span style="font-weight: 400;">In this episode, I share a number of actionable tactics and additions to your customer experience that will truly set your practice apart from the growing competition, provide even better results for your patients, and make you more profitable.</span></p> <p><span style="font-weight: 400;">And this</span> <strong>Saturday at 2PM Eastern</strong> <span style="font-weight: 400;">I’m holding a free, live online training where I’ll break down all</span> <strong>4 steps of my “Cash-Pay Profit Formula.”</strong></p> <p><span style="font-weight: 400;">This is a literal blueprint to adding or expanding your Private-Pay patient base so you can make 2022