Case Study: How to Uncover Real Digital Ad ROI and Improve Google Listings Overnight

<p>How do you know if your Google Ads are working? </p><p>What changes can you make to your Google Business Profile listings to show up in more search results (and get more patients to the tune of $245,000 with no direct advertising costs)? </p><p>We found out in this case study - and we break it all down for you in this episode of the DrMarketingTips Show. </p><p>Join us as hosts Jennifer and Corey share how you can determine the real ROI of Google Ads and the free step-by-step process you can take to improve your physician and location Google Business Profile listings to see real results within days. </p><p>This episode is a result of an 8-month case study completed for a client wanting to know if Google Ads were really working, and how much revenue they were really creating. What we found was, yes, the ads work; but properly optimized Google My Business listings are extremely effective at capturing organic traffic that converts to new patients at a rate of 11.4% with estimated revenue of $245,000 and no direct advertising costs.</p><p><b>Tune in to discover:</b></p><ul><li>How to optimize Google Business Profiles to convert more patients with no additional costs </li><li>What you can do to determine true ROI on your digital ad spend right now </li><li>TIps to track the patient journey in a HIPAA compliant way </li><li>The categories that matter most for each of your physician and location Google Business listings </li></ul><p><b>Links:</b></p><ul><li><a href='https://www.google.com/business/'>Google Business Profiles</a></li><li><a href='https://www.callrail.com/security/hipaa/'>CallRail call tracking software</a></li></ul>