Carrie Kelly / Critical Start

<p>Who says a B2B brand can’t be powerful and have a big personality? Critical Start CMO Carrie Kelly brings her experience from both sides of the Client/Agency ball to show that it most definitely can. She’s using the brand to drive awareness while leveraging the company’s culture to become one of the fastest growing companies in Texas.</p><p> </p><p><strong>00:18</strong> - Carrie Intro</p><p><strong>01:03</strong> - Path to CRITICAL<strong>START</strong></p><p><strong>04:20</strong> - Starting position right before COVID</p><p><strong>05:01</strong> - How did COVID affect business</p><p><strong>06:03</strong> - Explain role as CMO</p><p><strong>06:55</strong> - Who is target audience</p><p><strong>07:28</strong> - Emerging competition</p><p><strong>08:41</strong> - How do you look at competition</p><p><strong>10:59</strong> - Mission Statement</p><p><strong>11:30 </strong>- “Badass” in Mission Statement</p><p><strong>12:55</strong> - Company values</p><p><strong>14:34</strong> - How do you get your message to customers</p><p><strong>16:26</strong> - How was manifesto received</p><p><strong>17:14</strong> - Articulation of tone of voice</p><p><strong>17:53</strong> - If your brand was a Pinterest board</p><p><strong>18:41</strong> - Category of business operating with fear</p><p><strong>19:50 </strong>- Is Critical Start a purpose brand</p><p><strong>21:47 </strong>- Is marketing 24/365</p><p><strong>23:29</strong> - How was marketing accepted into an engineering world</p><p><strong>26:08</strong> - In house creative</p><p><strong>26:35</strong> - Does brand drive B2B or B2B drive brand?</p><p><strong>27:57</strong> - What cocktail is CRITICAL<strong>START</strong>?</p><p><strong>29:12</strong> - How can you find CRITICAL<strong>START</strong>?</p><p><strong>29:31</strong> - “Son of a Breach” Podcast</p><p><strong>31:12</strong> - Where did the name CRITICAL<strong>START</strong> come from?</p><p> </p><p><a href="https://www.linkedin.com/in/carrienkelly/">https://www.linkedin.com/in/carrienkelly/</a></p><p><a h