Cara Chace: Left vs. Right Brain Thinking (Episode 221)

<p>Today’s guest is Cara Chace, a Pinterest marketing strategist, writer, and social media strategist. While those are her areas of expertise in career, this episode is about integrating creative and analytical thinking in ways that make both better. The real trick is learning which brain is better for the task at hand, and approaching a task with your whole mind. She and Charlie talk about ways to identify patterns and reset when we find ourselves leaning too far to one side.</p><p> </p><p>Key Takeaways:</p><p><br /> </p><p>[2:25] – There is a dichotomy in business and creative work between the analytical side and the more creative side. In Cara’s own career, she has experienced both sides of this spectrum; first as a criminal investigator, and then as a social media manager for MegaDeath. She now works as a Pinterest marketing strategist.</p><p> </p><p>[5:34] – Cara talks about the lens through which creativity is often displayed, especially when she was growing up, and how her view has recently shifted. Pinterest provides a unique combination of both creativity and analysis as the only visual search engine.</p><p> </p><p>[8:20] – It’s easy to define ourselves and others, but confining ourselves to one side of the spectrum shuts us off from the possibility (or reality) that we could be both. Many careers and scenarios require some degree of both analytical thinking and creative approach.</p><p> </p><p>[12:40] – There are also different ways to be good at critical thinking or creative endeavors. When you break down the ideas of left-brain or right-brain for yourself, you can use both to make your life so much better. Cara talks about how she is able to apply this in her position at Pinterest.</p><p><br /> </p><p>[15:05] - Cara shares the moment she realized the integrated mind approach was what would lead her to success. About nine months into starting her business, she started looking at the data of her website traffic, and used that to build her business.</p><p><br /> </p><p>[19:00] - Her default mode is to go