Car Count Isn't Your Problem with Chris Cotton - The Auto Repair Marketing Podcast

<p>Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio Network</p><p>Most often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today about some other ways to make your shop more successful.</p><p><strong>Talking Points</strong></p><ul><li>Average repair order and profit margin need to be optimized before you try to fix a broken business with marketing.</li><li>What is your average estimate?</li><li>Your job as the shop owner is to drive processes and procedures.</li><li>Good marketing isn’t cheap and will not provide a return if you’re not maximizing the cars you already have.</li></ul><br/><p><strong>Lagniappe (Books, Links, Other Podcasts, etc)</strong></p><ul><li>Podcast - <a href="https://player.captivate.fm/episode/a9a40b0b-464b-4afd-abc9-54b993f87d03" rel="noopener noreferrer" target="_blank">Are You a Thermostat or a Thermometer?</a></li></ul><br/><p><strong>How To Get In Touch with Chris</strong></p><p>Website - <a href="https://autoshopcoaching.com" rel="noopener noreferrer" target="_blank">https://autoshopcoaching.com</a>&nbsp;</p><p>Email - <a href="mailto:chris@autofixsos.com" rel="noopener noreferrer" target="_blank">chris@autofixsos.com</a>&nbsp;</p><p>Phone - (580) 491-3519</p><p><strong>How To Get In Touch with Kim and Brian Walker</strong></p><p>Group - <a href="https://www.facebook.com/groups/autorepairmarketingmastermind" rel="noopener noreferrer" target="_blank">Auto Repair Marketing Mastermind</a></p><p>Website - <a href="https://shopmarketingpros.com/meet-the-pros/" rel="noopener noreferrer" target="_blank">shopmarketingpros.com</a>&nbsp;</p><p>Facebook - <a href="https://www.facebook.co