Capitalizing on Sound Economic Planning with Strategic Pricing for 2024 with Steven Forth

<p dir="ltr"><strong>Steven Forth</strong> is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value.</p> <p dir="ltr">In this episode, Steven advocates for proactive scenario planning, encouraging businesses to identify critical uncertainties and fortify their pricing strategies for the uncertainties of the future.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li dir="ltr" role="presentation">Understand the significance of pricing as a strategic element often overlooked in planning, and recognize its pivotal role in post-COVID economic landscapes</li> <li dir="ltr" role="presentation">Acknowledge the shift to a sounder economic period, where capital has a tangible cost, emphasizing the importance of net present value as a cornerstone of planning assumptions</li> <li dir="ltr" role="presentation">Prioritize fixing issues strategically, considering both short-term and long-term plays, and embrace scenario planning for effective pricing strategies in a dynamic environment</li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>"I think we are settling into a sounder economic period where capital has a cost, net present value matters, and we need to have that as a planning assumption."</strong></p> <p dir="ltr"><em>- Steven Forth</em></p> <p><strong> </strong></p> <p dir="ltr"><strong>Topics Covered:</strong></p> <p dir="ltr">01:38 - An observation about pricing being overlooked in strategic planning for 2024 and pricing being just an afterthought</p> <p dir="ltr">04:20 - The need to strategically approach pricing in the context of the next three years post-COVID and thoughts on the monetization of generative AI</p> <p dir="ltr">07:24 - Important thoughts on what kind of impact will AI have in businesses in the years ahead in comparison to what blockchain years ago</p> <p dir="ltr">09:32 - From low interest