Can You Continue to Scale Your Agency While Staying Lean?

<p>Do you think that growing and scaling your agency means always going for more in every aspect? Will Russell is the founder and CEO of <a href="https://russellmarketing.co/" target="_blank" rel= "noopener">Russell Marketing</a>, an agency focused on product launch marketing, crowdfunding, e-commerce, and Amazon. Through his experience with his agency, he created a five-step launch process meant to enable anyone to validate and pursue an idea in an affordable manner without taking a massive amount of risk. In this episode, he'll talk about how to prepare for the launch, why you should never ask family and friends what they think about your idea, and how he approaches the idea of scaling his agency while staying lean.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Pursuing an idea.</strong> There are no guarantees when it comes to ideas. If there were, major brands like Apple wouldn’t launch products that fail. This is why Will’s process is all about swiftly and, and affordably pursuing an idea. Lots of people have big ideas, but not everyone has the right feedback. Preferably don’t lose time asking your family and friends if your idea is good. You won’t know for sure until you start selling. Sometimes the market will tell you that the idea is not good, Will’s system is all about preparing as much as you can and anticipate some of the possible hurdles.</li> <li><strong>The five-step process.</strong> The mistakes made when pursuing a bad idea or pursuing an idea in the wrong way can be very costly. This five-step system was created to avoid those mistakes. 1. Validation, which is understanding how a product resonates in the market. 2. Build an audience, 3. Engage your audience, a key here will be resolving sales objections by trying to understand as many of those objections as possible and getting them resolved in advance of the launch, 4. Focus on audience conversion, 5. Scale and optimize.</li> <li><strong>Not more but better.</strong> Something that really describes Will’s philosophy and the direction he wante