Can You Be A Product Manager Without Learning To Code? - Mor AviHanan, ZoomInfo

<p>You can be a product manager and have 0 technical skills. Sound controversial to you? Today’s product director has never written a single line of code - he has played professional soccer though. Find out how not having technical skills makes him a sharper PM. </p><p><strong>About Mor AviHanan</strong><br>Mor AviHanan is the Director of Product Management at ZoomInfo. He doesn’t consider himself a technical guy, in fact, he never wrote a line of code in his life. To him, coding is just another language, and communication is not restricted to it or by it. In another life, Mor played soccer for the Israeli national team. He has to leave soccer behind due to an injury. </p><p><strong>Links We Mentioned</strong><br>Pep Guardiola: Another Way of Winning: The Biography https://www.amazon.ca/Pep-Guardiola-Another-Winning-Biography/dp/1409129462 <br>Mindgames: Phil Jackson's Long Strange Journey https://www.amazon.ca/Mindgames-Phil-Jacksons-Strange-Journey/dp/0803259980 <br>The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses https://www.amazon.ca/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 </p><p><strong>SHOW NOTES:</strong><br>00:05 | Who is Mor AviHanan? <br>01:03 | Do you need to have technical skills as a product manager?<br>05:28 | Talking to developers when you aren’t a technical PM<br>08:20 | Being an athlete vs. being a product manager <br>12:17 | The secret to running 7 SCRUM teams <br>16:43 | Running a team of genius minds <br>19:42 | Book recommendations from sports and tech <br>21:30 | Saying ‘why not?’ instead of ‘no’  <br>22:22 | Visualizing your ideas and innovations<br>23:17 | Turning sport into a product </p><p><strong>Follow Mor AviHanan</strong><br>https://www.linkedin.com/in/moravihanan/ </p><p><strong>Work with Crowdlinker: </strong><br>https://www.crowdlinker.com/contact </p>