Can We Stop Hustling & Do Marketing Like Women?

<p>Today, I have a guest whose bio screams “masculine in business.” So far, she has been engaged in political science, history, IT technology, and marketing. However, when you see her, she’s so beautiful, radiant, feminine, and still confident and successful in what she’s doing. </p><p>And I invited her to explain how she manages to do business like a woman.</p><p>She’s Melissa Kellogg Lueck, the CEO and Lead Coach of Avanti Business Academy for Women. She holds a Bachelor's degree in History and Political Science and an MBA in Marketing from Hofstra University in New York.</p><p>For the last 20 years of her career, she founded numerous internet and technology companies before setting up her current enterprise, Avanti Creative Group Inc, in 2005. Now she is helping women make more and have fun doing it through building their confidence and marketing skills.</p><p>She serves her clients through one-on-one coaching and group experiences. She’s also a sought-after speaker and writer passionate about helping as many women as possible to build and scale successful businesses, make more, and hustle less.</p><p>Tune in for today’s episode, as we cover so many hot topics, such as:</p><p>- how do you redefine marketing as a woman leading with confidence instead of hustle</p><p>- what hustle is</p><p>- how to market successfully as a woman</p><p>- how to create your own “blue ocean”</p><p>Let’s dive in!</p><p><strong>Key Takeaways:</strong></p><p>- Intro (00:00)</p><p>- Who is Melissa Kellogg Lueck? (01:53)</p><p>- Melissa’s journey of doing business like a woman in a masculine world (02:53)</p><p>- What Melissa learned from 9/11 (11:25)</p><p>- How to get out of hustle? (13:45)</p><p>- How Melissa helps women to build confidence (16:04)</p><p>- Leading as a woman vs. leading as a man in marketing (20:08)</p><p>- How to connect with Melissa (23:38)</p><p><strong>Additional resources:</strong></p><p>Pick up Melissa’s <a href="https://www.melissamkellogg.com/12-marketing-topics">12 Brilliant Marketing Topic Ideas</a> and lea