Can We Really Price Value? with Jose Mirabal

<p><strong>Jose Mirabal</strong> is an advisor and expert in negotiation and pricing strategies. He has more than 350 projects carried out in 27 industries. His clients include multinational companies, governments, regional organizations, foundations, and non-profit companies.</p> <p>He is also the CEO of MIRABAL Pricing Services, a consulting firm specializing in price strategies and negotiation. He is the author of the Value-Based Pricing Framework ©. He has given more than 160 talks, workshops, and seminars in 13 countries.</p> <p>He graduated from Cornell University with postgraduate studies in California Coast, Stanford, and Adolfo Ibañez.</p> <p>In this episode, Jose underscores the common thing all CEOs share -- being pricing leaders. To him, an even greater need to have a strong grasp of pricing and knowing and recognizing value. That's why he also shares the reason why he started Pricing Institute and what it does.</p> <p> </p> <p><strong>Why you have to check out today's podcast:</strong></p> <ul> <li>Find out a pricing standpoint on value-based pricing as opposed to cost-plus pricing, so you find solutions to business problems from a pricing perspective founded on value</li> <li>Discover what value configuration is, so you focus on what the client gets and provide options for them, so you get the right pricing for everyone</li> <li>Find out the different dimensions you need to work around to make up value, so you back it up with the right pricing strategy</li> </ul> <p><strong> </strong></p> <p style="text-align: left;" align="center"><strong>"Read about need-based segmentation. Just read it. How could you do need-based segmentation in your business? That's number one. The second thing, if you're going to do competitive analysis, do competitive analysis from a value standpoint."</strong></p> <p style="text-align: left;" align="center"><em>- Jose Mirabal</em></p> <p><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:43 - How a talk with some CEOs started his Pricing career</p> <p>04:09