Can Poltrona Frau make it big in America?

<p>A hundred-year-old company with plenty of heritage under its belt, Poltrona Frau took English furniture and gave it an Italian twist. Now the company is a European institution, known for its fine leatherwork—and for supplying interiors to Italy’s iconic sports car makers like Ferrari and Maserati. Over here in the states, Poltrona Frau is a little less well-known, but CEO <strong>Nicola Coropulis</strong> wants to change that.  </p><p>On this episode of the podcast he tells host Dennis Scully about how his company is tapping into a growing appetite for interior design in China, the mistake it made when it first came to America, and what it’s like to look at the market with Italian glasses on.  </p><p>This episode is sponsored by <a href="https://www.crypton.com/">Crypton</a> and <a href="https://www.roomandboard.com/?camp=knc_brand_NH1_Google_Trademark_Trademark-Exact_Brand_DMT_US_Sales&k_clickid=_kenshoo_clickid_&utm_source=google&utm_id=go_cmp-127390225_adg-6783874225_ad-223845348224_kwd-143907635_dev-c_ext-_prd-&attr=NH1_Google_Trademark_Trademark-Exact_Brand_DMT_US_Sales&kpid=go_cmp-127390225_adg-6783874225_ad-223845348224_kwd-143907635_dev-c_ext-_prd-_mca-_sig-CjwKCAjwhYOFBhBkEiwASF3KGck_ymG7ArRWlyULx7fQYFat-vC4QD5uXYfjCc5K9j8QPXZnM4WC-BoC8EkQAvD_BwE&gclid=CjwKCAjwhYOFBhBkEiwASF3KGck_ymG7ArRWlyULx7fQYFat-vC4QD5uXYfjCc5K9j8QPXZnM4WC-BoC8EkQAvD_BwE">Room & Board</a></p><p>LINKS<br /><a href="https://www.poltronafrau.com/en">Poltrona Frau</a><br /><a href="https://www.poltronafrau.com/en/vanity-fair">The Vanity Fair chair</a><br /><a href="https://www.instagram.com/dennisscully/">Dennis Scully</a><br /><a href="www.businessofhome.com">Business of Home</a></p><p> </p><p> </p>