Can marketers use AI to predict what you’ll do?

<p>If you’ve been around marketing, you'll have heard the phrase "customer journey." It's what people do when they buy ... or don't buy.</p> <p>Naturally, marketers want to optimize that trip, and Adobe has developed an AI system that finds out where those journeys break. Theoretically, that will help brands sell more.</p> <p>Our guest this episode: Steve Hammond, a director at Adobe Experience Cloud.</p>