Can Hoot Reading get the attention they deserve?

<p>After a five-year stint with <a href= "https://www.sesameworkshop.org">Sesame Streets Labs</a> in New York, and getting her Masters in Education at <a href= "https://www.harvard.edu">Harvard</a>, Carly Shuler returns to Canada. She creates <a href="Hootreading.com">Hootreading.com</a>. Why? Carly knows that kids who love to read will spend a lifetime loving to learn. Hootreading.com matches students with real teachers, and with Carly's proprietary technology and teaching methods, her business takes off. Her concern is that she might draw the attention of multinationals who will go after her market share with their deeper pockets. John Ruffolo, Founder, <a href= "https://www.omersventures.com">OMERS Ventures</a> and Co-Founder, <a href="https://www.canadianinnovators.org">Council of Canadian Innovators</a>, Lisa Kimmel, Chair & CEO, Canada & Latin America, <a href="https://www.edelman.com">Edelman</a> and Eric Leblanc, VP, Knowledge Based Industries, at RBC step in to help.</p> <p>Small Business Matters series, presented by RBC.</p> <p> </p> <p><span style="text-decoration: underline;"><strong>Carly spots a gap in the market  (01:14)</strong></span><br /> While working at <a href="http://www.spinmaster.com">Spin Master Canada</a>, Carly spots an opportunity. There is a gap between those that make the toys and those that truly understand learning and childhood development. After receiving a masters in technology in education, from Harvard, she lands a job at the Joan Ganz Cooney Center <a href= "https://joanganzcooneycenter.org">https://joanganzcooneycenter.org</a> at Sesame Workshop.</p> <p><span style="text-decoration: underline;"><strong>Return to Canada  (03:33)</strong></span><br /> Carly returns to Winnipeg, Canada and starts Hoot Reading. In true entrepreneurial fashion, Carly acknowledges she needs to make up for her weaknesses and appoints a co-founder to help scale the business. Setting out “to give every child the opportunity to have one on one reading practice with real classroom teachers” Hoot Readi