Can Fable get the attention they need and deserve?

<p><span data-preserver-spaces="true">Joe Parenteau is one of the co-founders of Vancouver based startup <a href= "https://fablehome.co">Fable.</a> They want to become a world-renowned direct to the consumer brand, that sells</span> <span data-preserver-spaces="true">dinner plates and cutlery, and eventually other accessories for your home. Finding and acquiring customers is crucial, but it is both challenging and expensive in a crowded marketplace. Our three thought leaders have different opinions about Fable's prospects. <a href= "https://www.linkedin.com/in/sunilsharmats/">Sunil Sharma</a>, Managing Director of <a href= "https://www.techstars.com/accelerators/toronto">Techstars Toronto</a>, likes the founders, their business plan, and the fact they are generating revenue. <a href= "https://www.linkedin.com/in/lori-darlington/">Lori Darlington</a>, VP of <a href= "https://www.rbcroyalbank.com/business/index.html">RBC</a>, is a fan of their brand and their accomplishments to date but encourages them to work closely with their financial institution, and advisors on a SWOT analysis and scenario planning. <a href= "https://www.linkedin.com/in/joseph-mimran-32902814/">Joe Mimran</a>, who created <a href="https://www.clubmonaco.ca">Club Monaco</a>, and the <a href="https://www.joefresh.com/">Joe Fresh</a> brand isn't so confident. He views the category as slow-moving, questions Fable's price point, and then offers them some incredible advice to create a brand that can be world-renowned. We include a bonus track featuring Joe Mimran's story.</span></p> <p><span data-preserver-spaces="true">Presented by, RBC.</span></p> <p><strong>From bookkeeping to dinnerware (01:28)</strong><br /> Graduating as an account Joe Parenteau starts his career at an accounting firm that built software for bookkeeping. While working there Joe was inspired to create his own company. With a passion for interior design and the desire to be an entrepreneur, Joe cofounds Fable.co, a dinnerware company selling directly to consumers.</p> <p><stron