Can experiential ads solve the "what I ordered vs what I got problem"?

<p>Today on the Techpoint Africa Podcast, Ogheneruemu steps out from behind the camera and sits down with ShopEx's Country Manager, Olajumoke Kujero and Head of Marketing, Oyindamola Olaniyan.<br /><br />The three discuss Nigeria's &mdash; and possibly West Africa's &mdash; first teleshopping company, ShopEx. They share their wins, challenges, effects of their target audience on their approach, and plans for the future.<br /><br />To advertise or promote your brand, visit <a href="https:/techpoint.africa/advertise%20">this link</a> or send an email to <a href="mailto:business@techpoint.africa" target="_blank" rel="nofollow noopener">business@techpoint.africa</a><br /><br />Explore the <a href="https://techpoint.africa/2022/08/18/explore-the-fintech-in-everything-at-the-fintech-summit-2022">fintech in everything at The Fintech Summit 2022</a></p> <p><strong>Timestamps</strong></p> <p>00:00 - Introduction<br />02:25 - We meet Ola and Oyin<br />03:38 - What is teleshopping?<br />08:42 - Shooting 3-minute infomercials<br />12:20 - Why teleshopping?<br />17:06 - Infusing buy now, pay later in teleshopping<br />26:38 - Is eCommerce dead?<br />30:39 - How the Russia-Ukraine conflict is affecting ShopEx<br />33:46 - Life since a $635,000 raise<br />37:53 - Shooting 15-minute infomercials <br />43:04 - Why change infomercial strategy and how will it affect ShopEx?<br />47:09 - Why not just have a dedicated channel?<br />49:14 - Overcoming challenges <br />55:38 - Regulating the eCommerce space in Nigeria <br />58:21 - Dealing with competition<br />59:56 - The future of ShopEx<br />01:04:09 - Would live-streaming social commerce solve trust issues?<br /><br /><strong>Useful links</strong></p> <ul> <li>Nigeria&rsquo;s ShopEX raises <a href="https://techpoint.africa/2022/06/06/shopex-raises-635000">$635,000 to build the QVC of Africa</a></li> <li>Nigerian advertisers can <a href="https://techpoint.africa/2022/08/24/apcon-bans-foreign-voice-over">no longer use foreign models and voice-over artists, and there&rsquo;s more