Can Evolutionary Science Make Your A Better Product Marketer? - Carmen Williams, Zuper

<p>What’s it like to run a team from Seattle that’s largely based all the way in India? And how can you develop your product using an evolutionary perspective? Get answers on today’s show - because today’s guest does both of those things.</p><p><strong>About Carmen Williams</strong><br>Carmen Williams is the Head of Product Marketing at Zuper; but, she’s also a Chief Evolution Officer. Her zone of genius is in leveraging evolutionary science to help companies grow. Carmen holds a Unicist Masters in Science of Evolution. Alongside her work at Zuper, she is a fractional CMO at DayEDigital.com and a board member at AdvisoryCloud.  </p><p><strong>SHOW NOTES:</strong><br>00:00 | Who is Carmen Williams?<br>01:03 | What is an Evolution Officer and what does Zuper do? <br>02:48 | Building a team based in India<br>04:05 | What does a product marketer do at Zuper? <br>08:14 | How to run an India-based R&amp;D team<br>09:33 | What metrics does a product marketer care about?<br>10:41 | Which features should you build?<br>14:30 | Failed website launch: what went wrong? <br>17:49 | What product marketers miss<br>19:19 | Biggest product marketing insight<br>20:27 | Fireside: hiring, thought leadership, working for free, evolution theory with reading, growth mindset </p><p><strong>QUOTES:</strong><br>(23:00) “Once you’re thinking about your next career move, pick learning. Pick knowledge and the pay will come.” <br>(24:13) “If you do have that capacity for empathy then constantly be working on your growth mindset - that ability to put yourself in other people’s shoes, to self-reflect, to evaluate, to adapt, to get rid of fear. That is the number one obstacle to growth, your fear of change.” </p><p><strong>Follow Carmen Williams</strong><br>https://www.linkedin.com/in/carmenlwilliams/ </p><p>Work with Crowdlinker: <br>https://www.crowdlinker.com/contact </p>