Can a Pay-Per-Performance Pricing Model Work for Your Agency?

<p>Ever wondered if you could make money on performance-based pricing? Kyle Sulerud was a Google ads expert with many years of experience in the space. He even had a training program teaching others his Google ads methodology. That was until he was presented with the challenge of running YouTube ads. Today he runs <a href= "https://www.adleg.com/home" target="_blank" rel= "noopener">AdLeg</a>, an agency specialized in this niche. Kyle joins the podcast to talk about his experience with the pay-per-performance model, how it has worked for him, how he refined his criteria to work with clients that he could ensure success, and the hurdles he has found in his learning experience.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>An unbelievable model.</strong> The <a href= "https://jasonswenk.com/performance-based-pricing/" target="_blank" rel="noopener">pay-per-performance model</a> may not be for everyone, but it has worked for our guest, whose model has evolved to charging a percentage of the profit. Clients jump at the chance of getting the service and paying only if the ads work and bring the expected results. They may not be as eager once they start sending the payments, but Kyle trusts his model and is confident that it gets the best results.</li> <li><strong>Refine your criteria.</strong> At first, this agency didn’t necessarily know what the criteria for working in this niche had to be. They thought that working with companies that showed promise was good enough to ensure success. But with time and experience they <a href= "https://jasonswenk.com/win-your-ideal-clients/" target="_blank" rel="noopener">have adjusted that</a> to working with companies that have a certain monthly revenue from the product that they want them to advertise and have a sales team. Now clients practically audition to work with them and not the other way around.</li> <li><strong>Maintain communication.</strong> Each client thinks about things a little differently and some may not understand why it’s better for them to pa