C-Level Execs Rolly Keenan and Mike Geller Both Learned From Mistakes

<p>Chief Revenue Officer and Chief Technology Officer at Tegrita</p> <p>Notes: https://www.markgraban.com/mistake102</p> <p>My guests for Episode #102 of the <a href="http://myfavoritemistakepodcast.com/">My Favorite Mistake podcast</a> are two C-level executives from <a href="https://tegrita.com/">Tegrita</a>, a marketing technology, strategy, and consulting firm based in Toronto. They are <a href="https://www.linkedin.com/in/rollykeenan/">Rolly Keenan</a> (Chief Revenue Officer) and <a href="https://www.linkedin.com/in/mikegeller/">Mike Geller</a> (Chief Technology Officer) and they're&nbsp;two of the three authors of the book <a href="https://amzn.to/3Ae9Lkb"><em>CMO to CRO: The Revenue Takeover by the Next Generation Executive</em></a>.</p> <p>In today's episode, Rolly and Mike share their own separate “favorite mistake stories” from the consulting realm — related to Mike giving time away for free and how quitting a job helped Rolly be more authentic. We also chat about their book, their firm, “marketing automation,” and some mistakes that people make in that endeavor.</p> --- Support this podcast: <a href="https://anchor.fm/favorite-mistake/support" rel="payment">https://anchor.fm/favorite-mistake/support</a>