BYP 249: How Marketers Help Presidents Get Elected with Phillip Stutts

<p class="p1"><span class="s1">Phillip Stutts is a marketing consultant who worked for decades in the political space. I’m not very into politics, but I am fascinated by the branding and marketing aspect of it. I brought Phillip on to have a conversation about all of that, as well as how today’s real-time issues have affected the economy and buying decisions. We have one of the most interesting conversations I’ve ever had on the podcast. If you have a business and are wondering what people are thinking and buying right now, listen in.</span></p> <p class="p1"> </p> <p class="p1"><span class="s1">We talk about:</span></p> <ol class="ol1"> <li class="li1"><span class="s1">How Phillip developed his marketing model</span></li> <li class="li1"><span class="s1">How American consumers are making purchasing decisions now</span></li> <li class="li1"><span class="s1">The importance of safety to the American consumer today</span></li> <li class="li1"><span class="s1">How race issues have affected marketing and messaging</span></li> <li class="li1"><span class="s1">The disruptions that are happening everywhere</span></li> </ol> <p class="p2"> </p> <p class="p2"><span class= "s1"><strong>Resources:</strong></span></p> <ul class="ul1"> <li class="li3"><span class="s2"><a href= "https://www.winbigmedia.com/covid"><span class="s3">COVID-19 Consumer Research</span></a></span></li> <li class="li3"><span class="s5"><a href= "https://www.phillipstutts.com/sports-has-a-problembeing-woke-aint-helping-by-phillip-stutts/"> <span class="s3">“SPORTS HAS A PROBLEM…BEING WOKE AIN’T HELPING” article</span></a></span></li> <li class="li4"><span class="s4"> <a href= "https://www.phillipstutts.com/4industries/"><span class= "s6">“These 4 Industries Are Going to Die” article</span></a></span></li> </ul> <p class="p5"> </p> <p class="p2"><span class="s1"><strong>Connect with Mike:</strong></span></p> <p class="p4"><span class="s7"><a href= "https://mikekim.com/">https://mikekim.com/</a></span></p> <p class="p4"><span class="s4">Instagram - <a hre