BYP 243: How To Use Mockery As A Marketing Tactic with Ben Settle

<p class="p1"><span class="s1">Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn’t afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today.</span></p> <p class="p1"> </p> <p class="p1"><span class="s1">In the episode, we talk about:</span></p> <p class="p1"><span class="s1">1. How he got into the copywriting space</span></p> <p class="p1"><span class="s1">2. How he grew his email list without using social media</span></p> <p class="p1"><span class="s1">3. Why mockery is more persuasive than appealing to the mob</span></p> <p class="p1"><span class="s1">4. Politics as the purest form of branding</span></p> <p class="p1"><span class="s1">5. Rhetoric vs. dialectic</span></p> <p class="p1"><span class="s1">6. Why he doesn’t ask people to buy</span></p> <p class="p1"><span class="s1">7. The importance of honesty in copywriting</span></p> <p class="p2"> </p> <p class="p1"><span class= "s1"><strong>Resources:</strong></span></p> <ul class="ul1"> <li class="li3"><span class="s2"><a href= "http://www.bensettle.com/"><span class="s3">Ben’s website</span></a></span></li> </ul> <p class="p2"> </p> <p class="p1"><span class="s1"><strong>Connect with Mike:</strong></span></p> <p class="p3"><span class="s4"><a href= "https://mikekim.com/">https://mikekim.com/</a></span></p> <p class="p3"><span class="s5">Instagram - <a href= "https://www.instagram.com/mikekimtv/"><span class= "s6">https://www.instagram.com/mikekimtv/</span></a></span></p> <p class="p3"><span class="s5">LinkedIn - <a href= "https://www.linkedin.com/in/mikekimtv"><span class= "s6">https://www.linkedin.com/in/mikekimtv</span></a></span></p> <p class="p3"><span class="s5">Facebook - <a href= "https://www.facebook.com/mikekimtv/"><span class