BYP 241: How To Pick A Niche and Dominate It with Joshua and Joanna Scott

<p class="p1"><span class="s1">This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they’ve done well in that, so I knew they would have a lot of great stuff to share with us.</span></p> <p class="p1"> </p> <p class="p1"><span class="s1">In the episode, we talk about:</span></p> <p class="p1"><span class="s1">1. Having a “real” business and how they built theirs around a personal brand</span></p> <p class="p1"><span class="s1">2. The process of “niching down”</span></p> <p class="p1"><span class="s1">3. The art of working together as a couple</span></p> <p class="p1"><span class="s1">4. How high-end companies are transitioning to the personal brand world</span></p> <p class="p1"><span class="s1">5. Post-COVID predictions for dentistry</span></p> <p class="p1"><span class="s1">6. Their prep process for working with clients</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">I hope that Joshua and Joanna’s real-life story helps you realize what can happen if you niche down. Your business and niche may transition later on, but focusing on one can lead to greater success in your personal brand.</span></p> <p class="p2"> </p> <p class="p1"><span class= "s1"><strong>Resources:</strong></span></p> <ul class="ul1"> <li class="li3"><span class="s2"><a href= "http://www.instagram.com/joshuascott"><span class="s3">Joshua’s Instagram</span></a></span></li> <li class="li3"><span class="s2"><a href= "http://www.instagram.com/joannafscott"><span class="s3">Joanna’s Instagram</span></a></span></li> <li class="li3"><span class="s2"><a href= "https://s8e8.com/"><span class="s3">Studio 88’s Website</span></a></span></li> </ul> <p class="p2"> </p> <p class="p1"><span class="s1"><strong>Connect with Mike:</strong></span></p> <p class="p3"