BYP 239: How to Use Facebook Groups to Grow Your Brand and Dominate Your Niche with Dana Malstaff

<p class="p1"><span class="s1">Dana Malstaff is an author and the founder of Boss-Mom.com. She’s built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn’t doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly.</span></p> <p class="p1"> </p> <p class="p1"><span class="s1">In the episode, we talk about:</span></p> <p class="p1"><span class="s1">1. How Dana built her business</span></p> <p class="p1"><span class="s1">2. The amazing success Boss Mom has had and the strategies Dana implemented to get it to that point</span></p> <p class="p1"><span class="s1">3. The importance of going from teacher mode to facilitator mode</span></p> <p class="p1"><span class="s1">4. Setting boundaries for your Facebook group</span></p> <p class="p1"><span class="s1">5. Establishing brand congruency in your posts</span></p> <p class="p1"><span class="s1">6. Visualizing your group as a city</span></p> <p class="p1"><span class="s1">7. What kinds of questions to ask in the group</span></p> <p class="p1"><span class="s1">8. How to use prompts</span></p> <p class="p1"><span class="s1">9. Facebook groups for paid programs</span></p> <p class="p1"><span class="s1">10. How and when to promote your products in your group</span></p> <p class="p1"><span class="s1">11. The Pie of Engagement</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">There is a ton of great information shared in this episode. If you want to learn how to use a Facebook group to build a community that generates more leads, be sure to extract all the value you can from today’s episode.</span></p> <p class="p2"> </p> <p class="p1"><span class= "s1"><strong>Resources:</strong></span></p> <ul class="ul1"> <li class="li3"><span class="s2"><a href= "https://boss-mom.com/shop/"><span class="s3">Get all of Dana’s content</span></a><