BYP 237: Do You Make These 5 Mistakes When Trying To Connect With Your Audience with Geoff Kullman

<p class="p1"><span class="s1">Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects.</span></p> <p class="p1"><span class="s1">In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn’t enough. At some point, each of us has to learn to tap into emotion to genuinely connect with people.</span></p> <p class="p1"><span class="s1">Some of the things we discuss that keep entrepreneurs from doing so are:</span></p> <p class="p1"><span class="s1">1. Talking about themselves way too much without making connection points to their customers</span></p> <p class="p1"><span class="s1">2. Not identifying their client’s hopes, values, dream, and goals</span></p> <p class="p1"><span class="s1">3. Being afraid to ask for a sale, even if they truly believe in their offer</span></p> <p class="p1"><span class="s1">4. Not knowing their purpose</span></p> <p class="p1"><span class="s1">5. Failing to build credibility until a crisis occurs</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">I’ve matured in this space over time and have realized the importance of consistently honing in my marketing skills. If you have a personal brand business but struggle to put words to your values and connect with your audience, listen in to all Geoff has to share.</span></p> <p class="p2"> </p> <p class="p1"><span class= "s1"><strong>Resources:</strong></span></p> <ul class="ul1"> <li class="li3"><span class="s2"><a href= "http://geoffkullman.com/mike"><span class="s3">5 Mistakes Entrepreneurs Make in Connecting With Their Audience</span></a></span></li> <li class="li3"><span class="s2"><a href= "https://www.instagram.com/geoffkullman/"><span class="s3">Geoff’s Instagram</span></a></span></li> <li class="li3"><span class="s2"><a href= "https://www.facebook.com/geoffreykullman"><span class="s3">Geoff’s Facebook</span></a></span></li> </ul> <p c