BYP 223: A Behind The Scenes Look At How I Create Social Media Content

<p class="p1"><span class="s1">In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot about working most efficiently, as well as what keeps many online business owners from generating the income they want. Here are 7 of those things:</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">1. They've got the wrong things on their calendars.</span></p> <p class="p1"><span class="s1">2. They haven't learned the next critical skill.</span></p> <p class="p1"><span class="s1">3. They're not clear on their anchor offer.</span></p> <p class="p1"><span class="s1">4. They're not getting paid for the same product or service more than once.</span></p> <p class="p1"><span class="s1">5. They're creating the wrong content for the wrong people.</span></p> <p class="p1"><span class="s1">6. They don't know their numbers.</span></p> <p class="p1"><span class="s1">7. They don't have a true product suite.</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">To address these issues, I've come up with a social media strategy that combats them and allows me to create a lot less original content. I follow these steps:</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">1. Tweet several quotes over 2 weeks.</span></p> <p class="p1"><span class="s1">2. Review which quotes got the greatest engagement.</span></p> <p class="p1"><span class="s1">3. Create an Instagram graphic of that quote.</span></p> <p class="p1"><span class="s1">4. Create a Facebook post of that quote.</span></p> <p class="p1"><span class="s1">5. Write a blog post that features that quote.</span></p> <p class="p1"><span class="s1">6. Send my email list that blog post or create a podcast episode out of it.</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">Practice these general principles and join my free webinar, and you'll be well on your way to working smarter and getting the income you desire.</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">Resources:</span><