BYP 219: Micro Content Matters - How To Make Your Brand Impossible To Ignore with Nick Cavuoto

<p class="p1"><span class="s1">Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he’s learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn’t execute it in the way I wanted. In this episode, he shares his secrets on what it takes to get attention and exposure for our brands on social media. His top two are:</span></p> <p class="p1"> </p> <p class="p1"><span class="s1">#1. Micro-content: 15-second to 1-minute clips of the best moments from longer pieces of macro-content.</span></p> <p class="p1"><span class="s1">#2. Omnipresence: the ability to be everywhere, multidimensional, and seen in multiple different ways on multiple different social media platforms.</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">Nick also talks about the 13 pieces of content that helped me and so many others approach marketing on social media in a strategic way. These are:</span></p> <p class="p1"><span class="s1">#1. Personal story.</span></p> <p class="p1"><span class="s1">#2. Personal philosophy.</span></p> <p class="p1"><span class="s1">#3. Lifestyle posts.</span></p> <p class="p1"><span class="s1">#4. Sharing authority.</span></p> <p class="p1"><span class="s1">#5. Results and training.</span></p> <p class="p1"><span class="s1">#6. Process and method.</span></p> <p class="p1"><span class="s1">#7. Pain or problem.</span></p> <p class="p1"><span class="s1">#8. PR.</span></p> <p class="p1"><span class="s1">#9. Celebrity.</span></p> <p class="p1"><span class="s1">#10. Case studies and testimonials.</span></p> <p class="p1"><span class="s1">#11. Question</span></p> <p class="p1"><span class="s1">#12. Invite and ask.</span></p> <p class="p1"><span class="s1">#13. Solution or application</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">For more from Nick, follow him on social media and get h